Balloon field in Indianola, IA had just cleared out, leaving a false
Presidential announcement narrative long dead in its wake. The
narrative, which had run for two weeks straight was that Governor Palin
would announce that day. Karl Rove and Dick Morris promulgated it. They
wanted to set up the meme of "disappointed supporters." The event
organizer aided and abetted it, because they wanted to gin up their
crowd numbers. SarahPAC shot the rumor down long before the rally, but
some people just wanted to keep it going. The moment Gov. Palin and her
husband Todd left that field, a new narrative began...
out on Saturday, September 17, but being observed on Friday, September
16, it was just so right. Being a Friday, Gov. Palin could call into Alaska's Bob and Mark Show,
as she had promised several times. She could dominate the news cycle
for the entire weekend. With Bachmann's campaign all but a smoking hole
in the ground and Perry under crony capitalism attack, the time seemed
nigh. Even the imagery on the One Nation Bus
suggested the 16th could be the day. The 16th was just perfect. As the
week began, emotions among some of us Palinistas built into a fever
Gov. Palin had nothing to do with any of this, for not one
peep escaped her lips about September 16th. But, a large plurality of
her supporters wanted that day and became emotionally wrapped up in it.
It got ginned up on Facebook. As the days and hours hurtled toward the
16th, the emotions and psychological projection built. The links in the
chain to some people's disappointment were being forged.
Thursday night, the rumor had started: "Gov. Palin was going to call
into the Bob and Mark Show on the 16th," a website declared. Palin
groups on Facebook lit up. Immediately, KWHL
was bombarded with emails and major news networks started calling them.
Once word of that got out, the chatter intensified all the more. If the
networks were "tipped off" she had to be calling in for sure! The
classic child's game of telephone/telegraph was in full swing.
listeners to the show do not know that Bob and Mark and their staff
like to play pranks with callers. It's part of the schtick and part of
the fun. Bob and Mark were long off the air for the day, but the
switchboard operator advised several supporters to tune into the show at
1130 / 11:30 AM EDT on the 16th. The operator could not confirm who was
calling but "something was going to happen."
When Bob and Mark
took to the airwaves, they shot the rumor down and said if Gov. Palin
was going to call in, they would be just as surprised as everyone else.
She was not on the schedule and there was no call planned.
1306 / 1:06 PM EDT, Bob and Mark announced that "Sarah was going to
call in." While waiting for the call, they played three songs, the
central theme of which is a word defining "female dog." Hearing this, I
had a feeling the call would be a prank. Bob and Mark would not play
this type of music if they knew for certain the real Gov. Palin was
going to call in right after. Though some of their content is best be
described as R-rated, they tend to clean it up when they know something
serious is coming up. They might be raunchy, but they know when to knock
Then, a male voice they usually use for pranks "called in."
"I'm Sarah. I'm running. I've already run five miles and I have a few more to go!"
Even with my anticipation at fever pitch, I got a good, hearty belly laugh out of "Sarah." After all, Adrienne Ross used that theme in her coverage of Gov. Palin's half-marathon,
and I used it in a subsequent story. As a publisher, I want to be the
first or at least among the first to break the news. But, yesterday
simply was not HER day as perfect as it seemed to so many of us.
Under the Bus!
supporters who were so emotionally wrapped up in the 16th were angry
that Bob and Mark pulled this prank. Now, they want Gov. Palin to throw
Bob and Mark under the One Nation Bus by reneging on her promise to
announce with the Alaskan DJ's. After all, "they're just crass shock
jocks. Why should she announce with them?"
We've Been Here. We'll Be Here. That's It!
Bob and Mark's slogan is "We've been here. We'll be here. That's it!" It's not just a slogan. They have been here for Sarah Palin
throughout her career as Alaska's governor and as a private citizen.
Piper Palin, called into the show last year, while her mom was out
holding signs for Joe Miller who ran for a US Senate seat. At every key
milestone, Bob and Mark were there. When Gov. Parnell tried to destroy Alaska's Clear and Equitable Share (ACES),
Bob and Mark were there defending Gov. Palin's legacy and using their
show as a bully pulpit for weeks to ensure that ACES - a signature accomplishment
of Gov. Palin's - was not hurt. When McGinniss' poison pen book
dominated the news for days, Bob and Mark were the only ones on the
Alaskan airwaves - there to defend the Palins - and minced no words
about what McGinniss is.
Eddie Burke was also a friendly host toward the Palins, but he is long off the radio.
Bob and Mark are the last ones left standing supporting Gov. Palin on the Alaskan airwaves.
some Palinistas might find some of Bob and Mark's content offensive,
and felt "had" by the prank, Gov. Palin has her reasons for promising to
announce with Bob and Mark, not least among them being an homage to her
local roots, and rewarding their undying loyalty to her.
Keep Your Powder Dry
nothing else, Bob and Mark performed a valuable service yesterday. Gov.
Palin has many times said, "keep your powder dry." Those who didn't
heed her advice got pranked. It's that simple. Bob and Mark also taught
us that we need to lighten up, and learn to laugh a little. Sometimes,
we take things - and ourselves too seriously. Life is too short. When
it's her time, it's her time. The announcement will be at a time, place
and method of Gov. Palin's choosing, not ours. It will not be at our
collective psychological projection of what we hope she will do,
regardless of how perfect it might seem. The 16th was "perfect" for some
of us, but not for Gov. Palin. She may never reveal her reasons and she
has absolutely no obligation to.
Those who ginned up the
September 16th narrative have no one to blame but themselves for their
outcome on the Bob and Mark Show. It was well-deserved. There is
absolutely no reason to expect Gov. Palin to renege on her promise,
based on a funny prank. Those who expect her to do so are most likely
ginning up another disappointment for themselves.
All this nonsense can be avoided by simply not posting rumors and scuttlebutt on websites and social media sites.