Posted by
Ron Devito on Sunday, July 17, 2011 3:43:53 PM
Approximately $5,000 per screen through Saturday night
“What would have taken months and cost millions, ARC did in weeks with virtually no traditional media advertising”
Wider national rollout to commence in the coming weeks
FOR IMMEDIATE RELEASE
Santa
Monica, Calif. (July 17, 2011) - ARC Entertainment, the distributor of
“The Undefeated,” the film about Gov. Sarah Palin’s rise from obscurity
to national prominence, announced today that through Saturday night the
film had a stronger opening than expected with the large markets
trending towards weekend per screen averages above $10,000 driven by
multiple sold-out runs. The film had accumulated approximately $5,000
per screen through Saturday night. Unique in the theatrical feature
world, The Undefeated was rushed to select digital theatres in only 3
weeks, and was marketed almost entirely through social media and grass
roots efforts, with virtually no traditional media spend. With the
strong initial showing, the film is going to a wider release footprint
later this month, with details being announced soon.
The
film opened in 10 markets on Friday including Atlanta, GA, Dallas, TX,
Houston, TX, Denver, CO, Phoenix, AZ, Orlando, FL, Indianapolis, IN,
Kansas City, MO, Oklahoma City, OK and Orange, CA.
“We are
extremely pleased with the audience reaction, which has been
over-the-top enthusiastic and very passionate, including standing
ovations at most screenings,” said Trevor Drinkwater, CEO of ARC
Entertainment, the film’s distributor. “We expect word-of-mouth to keep
ticket sales strong and we will definitely expand the film to a wider
national audience. With merely three weeks of preparation and a
virtually non-existent traditional advertising spend, the film did
exceptionally well. ” .
“We have been told the theaters in
Phoenix, Atlanta, Denver and Indianapolis moved the film to bigger
screens to accommodate oversized crowds. Because of high-ticket sales,
the Phoenix theater put ‘The Undefeated’ on two screens during one
showing to accommodate demand,” stated Andy Badolato, VP Marketing and
Business Development of Victory Film Group and Associate Producer of
“The Undefeated.”
Over the weekend reports also documented
the strong ticket sales and enthusiastic audience reaction. Reuters
reported, “It may not be ‘Harry Potter,’ but another film featuring a
bespectacled protagonist is racking up strong pre-sales before its
national roll-out this weekend.” AOL’s Patch reported, “Reactions from
filmgoers attending the screening were overwhelmingly positive.” The
Brisbane Times of Australia reported, “‘The Undefeated,’ a documentary
tracing Sarah Palin’s rise to political power, has opened in US theatres
to overwhelmingly positive opinion.”
“ARC Entertainment
and its digital distribution partner Cinedigm did an incredible job
opening weekend,” said Stephen K. Bannon, the film’s writer and
director. “This was a high risk bet- a national release in ten disparate
markets with only three weeks preparation supported solely by social
media. What would have taken months and cost millions in P & A, ARC
Entertainment and Cinedigm accomplished within a month with negligible
costs. This film will find its audience because of its appeal and our
savvy distribution partners.”
“The Undefeated is the
perfect example of how digital cinema can benefit both producers and
audiences,” said Jill Newhouse Calcaterra, chief marketing officer at
Cinedigm. “Starting with theatre location selection, we worked quickly –
with precision accuracy- to generate a terrific box office result with
virtually no marketing dollars. This is a new model that is going to
benefit the entire entertainment industry and audiences who want to see
unique products.”
“The combination of passionate audience
response, sustained standing ovations and in-theater Twittering
convinces us that this is a special film that will have incredible
word-of-mouth,” said Glenn Bracken Evans, Victory Film Group
co-founder. “The film’s website www.theundefeatedmovie.com has
received hundreds of thousands of hits. I am truly amazed that in
certain markets we will hit or exceed the $10,000 per screen mark given
that we had absolutely no electronic media spend and only booked the
theaters weeks ago. I’m particularly amazed we accomplished this in
Phoenix and Orange County, two of the country’s most competitive markets
during one of the toughest summer weekends and up against Harry
Potter.”
Written and directed by Bannon and produced by
Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, “The
Undefeated” was independently financed by Victory Film Group and its
partners.
The film includes leading prominent political
commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as
conservative activists Kate Obenshein, Sonnie Johnson and Jamie Radtke.
Additionally, the film features interviews with Alaskan civil servants,
elected officials and advisors who were involved in Alaskan politics
during Governor Palin’s tenure.
About ARC Entertainment
ARC
Entertainment provides brand marketing, retail strategy, physical
distribution and sales services for consumer products, with an emphasis
on entertainment-based products. ARC Entertainment is a
“solutions-based” distribution company. ARC Entertainment’s unparalleled
relationships with national retailers, coupled with strong sales and
marketing expertise, enables the Company to explore unique programs and
business models for its content partners. The company develops creative
and profitable retail marketing programs by connecting Intellectual
Property and Content owners directly with retailers. This enables ARC
Entertainment to truly align content development, investment and
distribution with the requirements of retailers and their customers. ARC
Entertainment monetizes Content in multiple revenue streams including:
Theatrical Distribution, DVD, Blu-Ray, Digital, Electronic Sell-Through,
Streaming, VOD, PPV, Pay and Free TV. ARC Entertainment.
About Cinedigm
Cinedigm
is a leader in providing the services, experience, technology and
content critical to transforming movie theaters into digital and
networked entertainment centers. The company partners with Hollywood
movie studios, independent movie distributors, and exhibitors to bring
movies in digital cinema format to audiences across the country.
Cinedigm’s digital cinema deployment organization, software, satellite
and hard drive digital movie delivery network; pre-show in-theater
advertising services; and marketing and distribution platform for
alternative content such as CineLive ® 3-D and 2-D sports and concerts,
thematic programming and independent movies is a cornerstone of the
digital cinema transformation. Cinedigm ™ and Cinedigm Digital Cinema
Corp. ™ are trademarks of Cinedigm Digital Cinema Corp. Cinedigm.com (CIDM-G)
About Victory Film Group
Victory
Film Group develops, produces and distributes films that address
today’s leading political, socio-economical and cultural issues from a
conservative perspective.www.victoryfilmgroup.com
For More Information
www.TheUndefeatedMovie.com
www.victoryfilmgroup.com
www.cinedigm.com/theUndefeatedMovie
Contact
Media Relations, Victory Film Group media@victoryfilmgroup.com
CRC Public Relations
hmcconnell@crcpublicrelations.com
ccarroll@crcpublicrelations.com