Posted by
Ron Devito on Monday, November 16, 2009 6:20:03 PM
By Adrienne Ross - www.motivationtruth.com
Talk aimed at dissecting where Governor Palin is and is not going on her
Going Rogue
book tour started as soon as she released the schedule. Talking heads
have been bobbling with chatter about what they call an avoidance of
big cities like New York and Boston. J. Robert Smith, in an
American Thinker article, does some dissecting of his own.
While
none of us can pretend to read the governor's mind, or know her future
plans, he does offer an interesting assessment of her chosen tour
stops. He calls it "Sarah Palin's Walmart Strategy."
What's notable about Sarah Palin's book tour, which starts midweek, is where she's not going.
She's not going to L.A. or New York, Boston or San Francisco. She's
going smack dab to the middle of the country. Fly-over country,
liberals call it. And it's a shrewd move, not only in selling books,
but positioning herself for a presidential run in 2012, if she chooses.
It's a strategy right out of the late Sam Walton's playbook: go
where there's demand and the competition ain't. Walton, who could have
run and won political campaigns, built Walmart into the behemoth it is
today by opening his discount stores in small towns in the heartland,
towns that the eight-hundred pound gorilla K-Mart ignored.
Walton
conquered the discount retail category from the heartland out. He
didn't so much as clobber K-Mart as steal a march on it. Palin may just
prove that a heartland strategy does more than sell blenders and books.
It's the foundation for winning a national election.
Make no
mistake, right now, heartlanders (and heartlanders in spirit) are
feeling awfully ignored by Washington politicians. The president and
Congress are intent on ramming through a health care reform measure
that an ever-increasing majority of Americans oppose. They're spending
as if using someone else's credit card (in fact, the people's); they
play Americans for dupes by calling an old-fashioned pork barrel bill
an economic stimulus; and, for toppers, President Obama is playing
Hamlet about Afghanistan, thus putting brave soldiers there at greater
risk every day.
What Palin will bring to places like
Noblesville, Ind., Washington, Pennsylvania, and Fort Bragg, N.C, is
her brand of popular conservatism: upbeat, optimistic and certain. It
really is an offshoot of the Reagan brand. And the Reagan brand has its
roots deep in the American character.
[...]
Sam Walton once said:
"Each Walmart store should reflect the values of its customers and support the vision they hold for their community."
The
same holds true for politicians' relationships to citizens. It's not
happening now in America. Sarah Palin has the opportunity to change
that for the better.
Is it possible Governor Palin is
employing Walmart's strategy of reaching out to heartland Americans
whose needs had been largely ignored until then? J. Robert Smith says
yes. Read his entire article
here.
(h/t Ray -
SarahNET.net)